Founded and ran a one-person brand content studio — visual concept, film, photography and design, tied to data-driven performance marketing.

• 3BIOTICS — Visual branding, product photography & online-store design
• Panacell Biotech — Brand identity & packaging for a beauty-market launch
• MINDSOS — Suicide-prevention campaign film, directed end to end
• Moon Ho Jun — Ran the KartRider pro's YouTube channel for a year, growing owned media past 500K subscribers

Planned, shot and post-produced digital campaigns for major brands as planner, assistant director and copywriter.

• LG Styler — Global TVC for LG Electronics; story planning, English copy & on-set direction
• PUBG: BATTLEGROUNDS — Developer-interview film for KRAFTON's new-map launch

Led marketing for a premium men's grooming D2C brand. Planned and ran Meta · Google · TikTok · YouTube ad campaigns with weekly performance analysis and budget re-allocation, and personally shot and edited 100+ social videos in-house for fast creative testing. Built and ran 10+ US influencer collaborations end to end — sourcing, briefing, review and results tracking. Outcome: traffic +13–18% MoM, conversion 1.4% → 3.0%, AOV +18% and 30-day repeat purchase +30%.